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Greetings. We are trying to log the information from a web form into leads, but we don't see a field within the Leads fields to enter the text that the potential lead fills in on the webform.

Currently we are logging that into the objective but the information gets truncated/chopped.

1. What is the character length (max) on Objective and
2. What is the best way to capture that information into the lead if not in the objective field?
3. Currently we are using a Zapier connection to do this, but would using the internal webform be a better way to capture that data? I recall seeing that webform process only works to record a new Address Book Entry not leads - am I wrong?